Marketing Theories

Marketing Theories

The process of marketing has sometimes been referred to as both an art and a science. Marketing has been defined as the process of relaying the value of a product or service to customers. The end purpose of this process is to sell that product or service to customers. Marketing fulfills an important function in society by providing the link between a society’s material needs and its economic patterns of response. Marketing satisfies these wants and requirements by building long term relationships with customers through an exchange of information.Marketing can…

Read More

Online Marketing – A Digital Way to Promote your Business

Online Marketing – A Digital Way to Promote your Business

In today’s Business World, marketing is a very important key factor for growing ones own business. And these days the marketing concept is changing. Many are using different tools to market their product. Online Advertising Marketing is one of the main and important tool used by different companies to Advertise their product or business.In past times there are traditional ways of promoting your business. Yellow pages, door to door marketing, marketing through radio or TV, Street signs, Postcards, Bouchers etc. But the impact of these tools is diminishing from modern…

Read More

Internet Marketing Advertising- A Digital way to promote your Business

Internet Marketing Advertising- A Digital way to promote your Business

In today’s Business World, marketing is a very important key factor for growing ones own business. And these days the marketing concept is changing. Many are using different tools to market their product. Internet Marketing advertising is one of the main and important tool used by different companies to Advertise their product or business. In past times there are traditional ways of promoting your business. Yellow pages, door to door marketing, marketing through radio or TV, Street signs, Postcards, Brochures etc. But the impact of these tools is diminishing from…

Read More

Keys to Successfully Manage Outsourced Marketing

Keys to Successfully Manage Outsourced Marketing

In today’s difficult economic times, companies are making desperate attempts to keep the volatile marketing pendulum in the forefront. At the same time, businesses also have to deal with innovative marketing techniques, advances in technology and competition in every sector of the industry. This is why; most businesses resort to outsourced marketing from specialised companies. Outsource Your Marketing for SuccessFor a long time, most businesses managed their own marketing by having an in-house team to handle it. However, with increased competition and other factors, businesses are now relying on outsourced…

Read More

Useful tips for finding the right internet marketing platform

Useful tips for finding the right internet marketing platform

The internet has diversified the way we go about our day to day activities totally. We use the internet today for many different purposes but mainly for research and entertainment. The internet can be viewed as a universal library. All the information that you may need from any facet of life is contained in the internet. The internet also comes with many services and the most common of them are email and the World Wide Web. With the increasing popularity of the internet, businesses are moving in to capture the…

Read More

Social Media Marketing: Introduction, Scope, Implications, Strategy And Conclusion

Social Media Marketing: Introduction, Scope, Implications, Strategy And Conclusion

Introduction: Social Media Marketing (SMM) has been the buzz word for some times now. With the huge growth of social community users while virtually everyone is associated with a social network, it’s relatively a bigger platform to promote products and services. Whatever may be your business size, small, medium or large, you can always promote your business online. With a possibility to reach out a large community of users, this common platform provisions for a huge market potential with strategic promotion. Social Media Marketing is not just opening a social…

Read More

Fundamental Elements of SEO Marketing in Los Angeles California

Fundamental Elements of SEO Marketing in Los Angeles California

SEO marketing in Los Angeles California supplies local proprietors with countless opportunities to increase profits and expand brand recognition. L.A. business owners that learn how to effectively utilize search engine optimization strategies will be rewarded with multiple benefits, including achieving higher search rankings than competitors. Embracing SEO marketing in Los Angeles California is a necessity for any company that wants to conduct business online. This region is one of the most competitive markets in the world and consumers are some of the more demanding. They expect to be swept off…

Read More

Methodologies For Introducing Social Media Marketing Into Your Small Business

Methodologies For Introducing Social Media Marketing Into Your Small Business

Social media marketing has forever altered the manner in which companies can engage with customers. Businesses that include this strategy in their marketing arsenal can have access to valuable tools that can catapult their company to new heights. On the other hand, social media marketing calls for solid dedication to the tasks. This strategy involves much more than establishing Facebook and Twitter accounts. Instead, it’s about interacting with consumers and business associates in a welcoming and friendly setting. Social marketing is an affordable way for small business owners to expand…

Read More

Marketing Options and Options in Marketing

Marketing Options and Options in Marketing

In today’s competitive world where competition is at its peak, customers are no more emotionally driven and flooded with products from every sphere of the world, marketing as a practice has emerged as the most important activity and has got due importance by the corporates. After globalization, most of the firms have identified the need for specific courses in marketing as they are now expanding their reach from local to global market and not only deal with physical products but also offer various services which demand designing of special marketing…

Read More

The Top 10 Reasons Your Online Marketing Fails

The Top 10 Reasons Your Online Marketing Fails

If you are in the field of online business you must have heard of online marketing. Internet marketing, online marketing, e-marketing and web marketing are just the same terms to describe the use of the internet in marketing and promoting your products, services or business. In recent years, online marketing has provided global consumers a higher distribution of information. With today’s increased competition, you must possess the skills and capabilities to attain success. Every success story entails hardships, ups and down, but it’s up to you to learn how to…

Read More